{"id":7765,"date":"2026-07-31T14:56:35","date_gmt":"2026-07-31T12:56:35","guid":{"rendered":"https:\/\/dinter-pr.de\/?post_type=portfolio&p=7765"},"modified":"2026-07-31T14:58:16","modified_gmt":"2026-07-31T12:58:16","slug":"sumo-archival-fashion-store-gallery","status":"publish","type":"portfolio","link":"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/","title":{"rendered":"SUMO \u2013 Archival Fashion Store & Gallery"},"content":{"rendered":"
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\n\t\tSUMO Preview Launch Campaign, Fashion on Walter-Benjamin Platz, Berlin 2026, c Leonard Drorian, courtesy SUMO\t\t<\/div>\n\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

Founded in Berlin in 2021, SUMO<\/strong>, an online store for vintage couture run by Alana Richards, is going public and opens its first permanent space on 12 September 2026<\/strong>. SUMO focuses on archival fashion with an emphasis on designers including Thierry Mugler, Yves Saint Laurent, and John Galliano. Opening in Berlin-Charlottenburg, the SUMO Store will house an evolving selection of womenswear and menswear<\/strong>, ranging from rare runway and collector pieces to carefully curated vintage clothing<\/strong> and accessories<\/strong> such as bags and jewellery<\/strong>, alongside fashion, photography, and art books<\/strong>.<\/p>\n

\u201cSUMO has always existed at the intersection of fashion and art, so Charlottenburg feels like a very natural home for us. At Leibnizstrasse, we are positioned between the luxury fashion of Kudamm and the galleries of Mommsenstrasse \u2013 right between those two worlds. I think SUMO brings something different to the neighbourhood: a store focused on archival fashion that complements what is already here while offering something new to this part of Berlin,\u201d says founder Alana Richards.<\/p>\n

The store takes a gallery-led approach<\/strong>, with an open and considered use of space that allows individual pieces to be seen clearly alongside photography and books. A central Le Corbusier LC6 table anchors the space, with a selection of fashion, photography, and art books for visitors to explore. Displays will evolve regularly as new pieces enter the collection.<\/p>\n

SUMO is drawn to fashion with a clear design identity. The selected pieces are characterised by silhouette, construction, and a strong expression of a designer\u2019s vision. The runway is an important reference point for the collection. Key designers and brands include Thierry Mugler, Ala\u00efa, Yves Saint Laurent, Dior by John Galliano, Alexander McQueen, Gucci by Tom Ford, Givenchy, and Jean Paul Gaultier. The selection focuses on runway-documented and runway-adjacent pieces from key periods of their work, while remaining open to other designers that align with the SUMO point of view. Research also plays a role in how the collection is presented. Wherever possible, pieces are identified by season and collection, with runway imagery, campaign references, editorial appearances, and other documentation providing further context.<\/p>\n","protected":false},"author":4,"featured_media":7763,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-7765","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-news-en"],"yoast_head":"\nSUMO \u2013 Archival Fashion Store & Gallery - Nadine Dinter PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SUMO \u2013 Archival Fashion Store & Gallery - Nadine Dinter PR\" \/>\n<meta property=\"og:description\" content=\"Founded in Berlin in 2021, SUMO, an online store for vintage couture run by Alana Richards, is going public and opens its first permanent space on 12 September 2026. SUMO focuses on archival fashion with an emphasis on designers including Thierry Mugler, Yves Saint Laurent, and John Galliano. Opening in Berlin-Charlottenburg, the SUMO Store will house an evolving selection of womenswear and menswear, ranging from rare runway and collector pieces to carefully curated vintage clothing and accessories such as bags and jewellery, alongside fashion, photography, and art books. \u201cSUMO has always existed at the intersection of fashion and art, so Charlottenburg feels like a very natural home for us. At Leibnizstrasse, we are positioned between the luxury fashion of Kudamm and the galleries of Mommsenstrasse \u2013 right between those two worlds. I think SUMO brings something different to the neighbourhood: a store focused on archival fashion that complements what is already here while offering something new to this part of Berlin,\u201d says founder Alana Richards. The store takes a gallery-led approach, with an open and considered use of space that allows individual pieces to be seen clearly alongside photography and books. A central Le Corbusier LC6 table anchors the space, with a selection of fashion, photography, and art books for visitors to explore. Displays will evolve regularly as new pieces enter the collection. SUMO is drawn to fashion with a clear design identity. The selected pieces are characterised by silhouette, construction, and a strong expression of a designer\u2019s vision. The runway is an important reference point for the collection. Key designers and brands include Thierry Mugler, Ala\u00efa, Yves Saint Laurent, Dior by John Galliano, Alexander McQueen, Gucci by Tom Ford, Givenchy, and Jean Paul Gaultier. The selection focuses on runway-documented and runway-adjacent pieces from key periods of their work, while remaining open to other designers that align with the SUMO point of view. 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Wherever possible, pieces are identified by season and collection, with runway imagery, campaign references, editorial appearances, and other documentation providing further context.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/\" \/>\n<meta property=\"og:site_name\" content=\"Nadine Dinter PR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T12:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dinter-pr.de\/wp-content\/uploads\/2026\/07\/SUMO_Launch_Preview_02-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1716\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/\",\"url\":\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/\",\"name\":\"SUMO \u2013 Archival Fashion Store & Gallery - Nadine Dinter PR\",\"isPartOf\":{\"@id\":\"https:\/\/dinter-pr.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dinter-pr.de\/wp-content\/uploads\/2026\/07\/SUMO_Launch_Preview_02-scaled.jpg\",\"datePublished\":\"2026-07-31T12:56:35+00:00\",\"dateModified\":\"2026-07-31T12:58:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/#primaryimage\",\"url\":\"https:\/\/dinter-pr.de\/wp-content\/uploads\/2026\/07\/SUMO_Launch_Preview_02-scaled.jpg\",\"contentUrl\":\"https:\/\/dinter-pr.de\/wp-content\/uploads\/2026\/07\/SUMO_Launch_Preview_02-scaled.jpg\",\"width\":1716,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/dinter-pr.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SUMO \u2013 Archival Fashion Store & Gallery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dinter-pr.de\/#website\",\"url\":\"https:\/\/dinter-pr.de\/\",\"name\":\"Nadine Dinter PR\",\"description\":\"Consult Communicate Connect\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dinter-pr.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SUMO \u2013 Archival Fashion Store & Gallery - Nadine Dinter PR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dinter-pr.de\/en\/portfolio\/sumo-archival-fashion-store-gallery\/","og_locale":"en_US","og_type":"article","og_title":"SUMO \u2013 Archival Fashion Store & Gallery - Nadine Dinter PR","og_description":"Founded in Berlin in 2021, SUMO, an online store for vintage couture run by Alana Richards, is going public and opens its first permanent space on 12 September 2026. 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